A proposal to JNF leadership
A new donor engine
for Jewish Austin.
An Austin and Central Texas–focused engagement engine — purpose-built to grow JNF's donor base by turning thousands of unengaged young Jews into committed, recurring givers.
An untapped donor base of tens of thousands sits in Austin today.
JNF Austin's donor list sits at ~1,000 against a Jewish population of 40–60K. This proposal lays out a focused Austin & Central Texas engagement engine designed to convert that gap into recurring, compounding donor revenue for JNF.
Most of Austin's Jewish young professionals are unknown to JNF. Without a relationship pipeline, they will never become donors.
A five-stage Austin engagement engine — Happy Hours → Shabbat → Mentorship → Leadership → Philanthropy — wired to JNF's donor systems.
A multi-year compounding donor pipeline for JNF in Central Texas — with a model that can later expand beyond.
The current model isn't enough.
Most Jewish young professional engagement today is event-based instead of relationship-based. There is no structured pipeline moving young Jews from social connection to long-term involvement.
What young Jews want
- Connection
- Community
- Networking
- Mentorship
- Identity
- Belonging
What organizations lack
- Modern marketing
- Recurring engagement systems
- Funnels & retention infrastructure
- Digital acquisition strategy
- Scalable relationship-building models
One integrated pipeline.
Monthly Happy Hours
Top-of-funnel acquisition. Recurring premium social gatherings that grow the database.
JNF Shabbat Club
Curated monthly luxury Shabbat dinners hosted by influential families.
Mentorship Initiative
Selective fellowship pairing established leaders with high-potential young professionals.
Leadership Development
Quarterly summits, retreats, and a graduation cohort shaping Austin's next leaders.
Philanthropy & JNF
Long-term Jewish involvement: donors, builders, and advocates for the next generation.
Monthly Flagship Happy Hours
The top-of-funnel acquisition engine. Recurring Jewish young professional happy hours designed to attract new people, build community, and drive recurring engagement.
- ~1,000-person organically built database
- ~200 attendees per event
- Built in 6 months with $0 ad spend
- Strong validated demand
JNF Shabbat Club
A curated monthly luxury Shabbat dinner series hosted by influential Jewish families. Historically, community was built around homes and tables. We modernize that for Austin's next generation.
- 12 hosts annually · One Shabbat per month
- Hosts contribute $10,000
- JNF team handles planning & execution
- Premium catering and hospitality
Mentorship & Leadership Development
A highly selective fellowship pairing successful Jewish leaders with high-potential young professionals ages 20–40. Leadership development, intergenerational connection, and the future of community infrastructure.
- 10–20 invite-only mentors · ~3 mentees each
- Monthly mentor dinners + group chats
- Quarterly leadership events & retreats
- Graduation ceremony · Israel/JNF component
Community growth as a modern operating system.
From a follow to a lifetime.
Eight pillars of a durable community.
Real Relationships
Built on consistent, intimate touchpoints — not one-off events.
Recurring Touchpoints
Monthly cadences create momentum and retention.
Modern Marketing
Paid social, segmented lists, data-driven growth.
Social Proof
200+ attendees per event — already validated.
Leadership Pipeline
Mentorship that develops the next generation of builders.
Jewish Identity
Community rooted in tradition, hospitality, and meaning.
Intergenerational
Established leaders investing directly in young professionals.
Donor Cultivation
A natural pathway from connection to philanthropy.
Every stage is a donor on-ramp.
This is not a programs budget — it is a donor acquisition system. Each stage produces a measurable uplift in JNF's Austin donor base, average gift size, and lifetime value.
Capture 3,000+ identified Jewish young professionals into JNF's CRM.
12 hosts × $10K = $120K direct annual giving — and a network of new major donors.
Mentee + mentor contributions create first-time annual donors with real skin in the game.
Cohort graduates progress to mid-level annual giving, board tracks, and campaigns.
Repeat givers, planned gifts, and major-gift candidates feeding JNF's national pipeline.
The mission, brand, and donor infrastructure to convert.
JNF brings credibility, mission, Israel, and a mature donor and major-gift infrastructure. This proposal plugs a modern Austin acquisition engine directly into systems JNF already operates at scale.
Austin & Central Texas first. Everything else later.
This is not a national rollout. It is a focused, deeply local engagement engine for one of the fastest-growing Jewish populations in the country — with the operator and traction already on the ground.
Replicable later. Not the goal today.
Jordan Miller
Operator · Community Builder · Engagement Strategist
Austin-based entrepreneur and event operator focused on modern infrastructure for Jewish young professional engagement.
Organically built one of the fastest-growing Jewish young professional communities in Austin — ~1,000 people, ~200 per event, with no advertising budget.
Now partnering with JNF to convert that audience into Austin's largest Jewish young donor base — with the operational infrastructure to retain and grow it for years.
"The strongest communities aren't built through one-off events. They're built through relationships, consistency, and creating spaces people truly want to be part of."
Fund the Austin donor engine.
A 12-month commitment to launch and operationalize JNF's Austin & Central Texas engagement engine — measured against donor acquisition, retention, and revenue.
A focused local engine. Replicable later — not the goal today.
Happy Hours · Shabbat · Mentorship · Leadership · Philanthropy
New donors, retention, average gift, and lifetime value to JNF.